Hello and welcome! I’m Ben, a passionate digital marketing professional with a knack for blending the art of design with the science of marketing to create compelling digital experiences.
With a decade of experience under my belt, I’ve honed my skills in web design, SEO, PPC, CRO, Email Marketing, Adobe, and truly much more. My journey has been one of constant learning, creative exploration, and strategic execution, aimed at delivering not just content, but value. I constantly aim to challenge myself and am never content to leave something “good enough”.
Dive into my portfolio to see how I’ve transformed ideas into success.
Comprehensive Expertise in Marketing, Design, and Strategy
I have a decade of experience creating and managing high performing Pay-Per-Click Campaigns.
Utilizing data insights to uncover trends, understand audiences, and guide informed marketing strategies that resonate.
Crafting cohesive content plans that drive engagement, align with brand goals, and resonate with target audiences.
I steer complex projects from conception to completion, ensuring timely delivery, and alignment with strategic goals.
I’ve built dozens of responsive and user-centric websites by leveraging the latest technologies and design principles.
Streamlining processes and optimizing tools to ensure marketing efforts are efficient, measurable, and aligned with goals.
I leverage targeted strategies and creative content to build meaningful connections with audiences.
I blend creativity with strategic thinking to craft visually captivating designs that clearly communicate brand messages.
I have leveraged CRMs with various marketing tools and touchpoints to create automated and personal journeys.
Click on an image to verify. Verification will open in a separate window.
In this project, I restructured and optimized web forms across multiple websites, integrating them with Salesforce and HubSpot CRMs, and Mailchimp ESP. The project aimed to improve lead generation, data organization, and compliance with HIPAA regulations.
The results included a nearly 200% increase in lead generation, contributing to the company’s annual KPI achievement
Revamping web presence with a custom theme and automated, HIPAA-Compliant integrations for seamless customer journeys.
Employing data-driven insights and strategic targeting, I orchestrated a comprehensive Google Ads campaign tailored to our business objectives.
Ben Boone is an outstanding marketing professional with a bright future ahead of him. I have no doubt that he will be a valuable asset to any organization. I highly recommend him for any position that seeks a dedicated, skilled, and innovative marketing expert.
I’m an expert in Pay-Per-Click (PPC) Advertising and excel at designing and managing targeted ad campaigns that maximize ROI.
I utilize advanced analytics and strategic keyword selection, I craft compelling ad copy and optimize bidding strategies to increase visibility, drive traffic, and enhance conversion rates for a diverse range of clients and industries.
I am Meta Blueprint and Google Ads certified and have been running digital PPC campaigns for 10 years.
If your business runs ads, I can help.
In Marketing Research, I dive deep into data to identify key trends, customer needs, and competitive insights that shape effective marketing strategies. Through techniques like audience segmentation, competitive analysis, and market trend tracking, I gather actionable insights that guide campaign planning and product positioning.
I have used a variety of tools to gather research to help guide my marketing campaigns.
I use Google Analytics to gain insights into website traffic, user behavior, and conversion funnels, providing essential data for audience segmentation and content optimization. With SEMrush or Ahrefs, I analyze competitor strategies, perform keyword research, and track backlinks to identify content gaps and improve search performance. SimilarWeb helps me understand competitor traffic sources and audience demographics, while BuzzSumo allows me to monitor popular content across platforms and identify key influencers. For customer feedback, I leverage tools like SurveyMonkey or Mailchimp Surveys to gather direct insights.
For consumer behavior and trend analysis, Google Trends enables me to track keyword popularity and seasonal fluctuations, and Statista offers valuable industry data and consumer survey results. Additionally, Think with Google provides insights into emerging digital marketing trends. To monitor brand mentions and sentiment, I utilize Hootsuite Insights and Sprout Social for social listening, and Brandwatch to track sentiment and brand health.
When it comes to on-site user behavior, Hotjar offers heatmaps, visitor recordings, and surveys, while Mixpanel is invaluable for tracking user interactions and retention. For in-depth market data, Facebook Audience Insights in Ads Manager helps me analyze audience demographics, interests, and behaviors to fine-tune targeting.
But, these are the just the names of the tools and what they do. Anyone can write that down. Campaigns have different needs and companies find different tools more useful than others. There is crossover here with tools, for sure. For example, I would probably use SEMrush or Ahrefs for SEO work or checking backlinks, not to find a clean source of data to report back to stakeholders with when they ask what type of customers are viewing the website. However, by using all these tools, I do glean a fuller, and more holistic view of the brand and its various data pools. Most importantly, I think it is valuable to know what data you can find, where.
In Content Strategy, I develop structured plans that ensure every piece of content—whether web, social, or email—serves a clear purpose and speaks to the right audience. I focus on creating cohesive messaging, optimizing content for SEO, and using data insights to refine and target each asset.
By understanding the customer journey and aligning content with business objectives, I help build brand visibility, nurture leads, and drive conversions. My approach ensures that all content works together to engage audiences and achieve measurable results.
I specialize in steering complex projects from conception to completion, ensuring efficiency, timely delivery, and alignment with strategic goals. My approach combines strong leadership with meticulous planning and risk management to drive team success and client satisfaction.
Skilled in Web Design and Development, I specialize in creating responsive and user-centric websites by leveraging the latest technologies and design principles.
My focus is on blending aesthetics with functionality to ensure optimal performance across all devices, delivering seamless online experiences that engage and convert.
I have brought dozens of websites from staging thru to production and am familiar with most page builders and processes.
In Marketing Operations, I am dedicated to creating efficient workflows and maximizing the impact of each campaign through thoughtful automation and resource alignment. This includes managing platforms like HubSpot and integrating additional tools to create seamless, automated processes that support lead nurturing, customer journeys, and data collection.
Implementing automation systems is a particular area of pride, as I enjoy leveraging a range of tools to streamline repetitive tasks, enhance personalization, and improve team productivity. By automating key processes, I ensure that campaigns reach the right audiences at the right time with minimal manual intervention, allowing the marketing team to focus on strategic, creative work.
I also prioritize maintaining data health across platforms, regularly auditing data and enhancing reporting capabilities to provide actionable insights for leadership. Standardizing processes across campaigns is essential to my approach, as it establishes a clear framework for tracking performance metrics, optimizing ROI, and adapting quickly to new campaign goals.
I’ve specialized in Email Marketing for just over 5 years now. I leverage targeted strategies and creative content to build meaningful connections with audiences.
I’ve used skills I learned from my time designing website and landing pages to optimize CTRs on email campaigns and track conversions.
My expertise encompasses crafting personalized campaigns that not only engage and inform but also drive conversions and foster brand loyalty.
I particularly enjoy front loading the work with email campaigns by generating journeys, setting up a/b tests and letting the setup do the work for me.
I blend creativity with strategic thinking to craft visually captivating designs that clearly communicate brand messages. With expertise in the Adobe Creative Suite, I excel in print and digital designs of all scales.
From business cards to billboards, I create eye-catching visuals that leave a lasting impression. I ensure seamless functionality across platforms. My mastery of typography and color theory enhances readability and reinforces brand identity.
My approach to design is grounded in a blend of creativity, strategic thinking, and technical proficiency, allowing me to create visually compelling designs that resonate with audiences and drive results.
Objective: To enhance the website’s functionality and aesthetics, streamline form submissions, and integrate with a HIPAA-compliant CRM.
Description:
Employing data-driven insights and strategic targeting, I orchestrated a comprehensive Google Ads campaign tailored to our business objectives.
I performed my keyword research using Semrush and Google’s own keyword planner tool.
The keywords and the audience are fairly niche since they are offering medical treatments and research opportunities. I dealt with ad saturation the entire time but was ablet to keep landing pages, copy, and creatives fresh by regularly monitoring user behavior via Google Analytics.
Through meticulous planning and continuous refinement, we achieved great results driving nearly 150,000 engagements on our advertisements with an average CPC of less than $0.40.
My CEO owns acreage in Napa and aimed to create a turnkey wine brand.
I collaborated closely with him and our Director of Marketing to research, develop, and launch the wine brand within a few short months. This project demanded both technical skills to set up the necessary software and processes, as well as creative skills to design and package the products.
I was trusted and tasked with researching and implementing all the tasks listed below.
Brand Development:
Legal and Regulatory Compliance:
Packaging and Labeling:
Distribution and Sales:
Marketing and Promotion:
Website and E-commerce:
Customer Engagement and Feedback:
